Peggy Bakes expands production to Nourish in Sheboygan Falls
The expansion to Nourish Farms isn’t just about increasing capacity
SHEBOYGAN FALLS — Fueled by growing enthusiasm of customers across Wisconsin and nationwide, Valders-based Peggy Bakes is gearing up to expand production at Nourish Farms in the coming weeks.
With support from the Sheboygan County Economic Development Corporation (SCEDC), Progress Lakeshore, the Small Business Development Center and the Food Finance Institute, founder Peggy Sonnenburg has successfully nurtured her small-batch, big-flavor granola business from a home kitchen concept to a rapidly growing, in-demand brand within her first year of business.
Founded in May 2024 in Valders, Peggy Bakes began as a response to a personal challenge: finding snacks without refined sugar that didn't sacrifice flavor. With unique recipes based on thoughtfully sourced ingredients, such as Montmorency cherries, French cocoa, fresh lemon zest, Wisconsin-made maple syrup, and raw honey, Peggy Bakes has quickly won over granola fans locally and nationally.
“What started in my home kitchen has grown faster than I ever imagined,” said Sonnenburg. “I’m so excited about what this next chapter means for me, for Nourish, and for the customers who have made all of this possible.”
The expansion to the Nourish Farms in Sheboygan Falls isn’t just about increasing capacity. It’s also about deepening local roots. A Sheboygan native, Sonnenburg has long supported and volunteered for the non-profit, which promotes good-food education and experiences, sustainability, and community engagement. By producing granola on-site, Peggy Bakes helps Nourish generate additional revenue for its educational programs, while Sonnenburg gains access to a commercial facility that enables larger-scale production without compromising quality.
“Nourish is happy to not only offer our kitchen and farm for educational opportunities, but we are also glad that our kitchen can support local, mission-aligned businesses as they grow,” said Ryan Laswell, Executive Director of Nourish Farms. “We are proud to be an advocate for small producers and farmers, promoting local and seasonal foods, and helping our community make wholesome food choices.”
Peggy Bakes is maintaining its headquarters in Manitowoc County.